Styleguide
Source of truth of this template.
Headings
Heading Jumbo
Heading Jumbo
Heading Jumbo

Heading 1

title text (L) number

Heading 2

title text (M)

Heading 4

title text (S)

Heading 5
Heading 6

Heading 3

Paragraphs & Links

Paragraph-bigger

Paragraph

Paragraph: body text (M)

Paragraph-de-emphasized

Paragraph-smaller: body text (S)

Paragraph-tiny

Label
CTA
A text link

Summary

body text test

Subheader

  1. list item

Body

  • List item

1. Campaign Creation and Structure

Avoid launching net new creatives in your core campaigns, as some of them can eat up budgets but don’t yield positive results. Or they won’t spend at all 🤔

Begin by creating 3 or 4 identical broad ad sets within a conversion campaign, each containing your creative ads. Please, pleaseoptimize for “add to cart” or “traffic”. These should be CBO ideally so Meta dynamically reallocates budgets, but ABO should be fine as well.

Each ad set should have creatives with the same themes i.e. Founder Story with its variants as ad set 1, Interview on the Street UGC with its variants as ad set 2

See my testing structure from one of my ad accounts below.

Type image caption here (optional)


2. Setting Control Rules Setting Control RulesSetting Control Rules

  • Allow a minimum of 3x of your AOV as a spend threshold or a minimum of 10,000 impressions per ad.
  • Consider pausing if an ad does not yield the desired CPA or ROAS after the set criteria.
Buttons & Form Elements
Rich Text Element

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • The rich text element allows you to create and format headings
  • Headings, paragraphs, blockquotes, figures, images, and figure captions
  • A rich text element can be used with static or dynamic content.