Insights

According to industry data, brands that optimize using custom Facebook metrics see a 45% boost in sales. If you're an e-commerce brand looking to drive explosive growth on Facebook Ads, it's essential to master custom metrics that can provide actionable insights into your ad performance.

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Discover how to unlock explosive growth on Facebook Ads for your e-commerce brand! Learn to master custom metrics for website performance, ad creatives, and funnel insights.

Read More...

An essential part of implementing Meta ads is setting up your Meta pixel with key events like purchase and add to cart. Tracking these events on your Shopify storefront will help your marketing team not only understand and troubleshoot customer behaviour but it will also provide useful feedback on which Meta ads are converting for your business. We'll show you the ins and outs in our comprehensive and easy to follow guide.

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Discover actionable strategies to combat a significant drop in Meta Ads ROAS. Dive into our comprehensive guide to pinpoint issues, optimize campaigns, and boost your ad performance effectively.

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Creating a custom audience from your list of existing customers is a great way to supercharge the targeting of your Meta ads. After creating a custom audience, you’ll be able to create lookalike audiences to find people similar to your existing customers and use this audience in ad targeting. ‍This step-by-step guide will walk you through how to upload your list of customer audiences to Meta.

Read More...

Supercharge your Google ad targeting by uploading past purchaser information to Google Ads. By uploading past purchaser information (i.e., email), you are able to target them again with ads which will increase their likelihood of becoming a repeat customer. In the long run, retargeting your previous customers is more cost-effective than acquiring new customers.

Read More...

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An untapped goldmine of information lies in your Meta ad comments. The comments give you insight into how people react to your ad though the emotions it inspires, whether they be positive or negative. The comments section is also a great place to source frequently asked questions about your product and future ad ideas.‍ Follow this step-by-step guide to read what people are saying about your product and your ads.

Read More...

TikTok ads are a great tool to have in your performance marketing arsenal. When preparing to work with your digital marketing agency to launch TikTok ads, you should ensure that you share your ad account in a way that protects you and your company’s personal and financial information.

Read More...

When you’re selling products online through e-commerce, it is important that you properly share your Meta account with your marketing partner so they have all the tools necessary to carry out your digital marketing plan. ‍This step-by-step guide will show you which parts of your Meta account your marketing partner will need access to and how to grant access to them for web and e-commerce.‍

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I've audited over 15+ Meta ad accounts in the last 30 days and 80% of them had three big mistakes that used to be best practices in yesteryears. Make sure you're not costing your business money by avoiding these pitfalls. Additionally, I'll go over four tips to bring your media buying into the current year.

Read More...

Just getting started with Facebook Ads? You will need an ad account to share with your digital marketing agency! ‍You may wonder, “Why can’t my digital marketing agency create an ad account for me?” The answer is that your ad account is your business asset and will contain your personal and business information, therefore you should have ownership over your information by creating the ad account yourself. Discover how to create an ad account in our step-by-step guide.

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You just started working with a marketing agency to improve your Google Ads performance and need to give them access to your Google Ads account. The worst thing you can do is give them your login credentials! In this post, we'll show you a better way that protects you and your business' financial and personal information.

Read More...

Granting Google Analytics access to your digital marketing agency is an essential step in establishing a secure highway of information between your business and your digital marketing agency. Our step-by-step guide teaches you how to share your information in a safe way.

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When you’re advertising your app, it is important that you properly share your Meta account with your marketing partner so they have all the tools necessary to carry out your digital marketing plan. ‍This step-by-step guide will show you which parts of your Meta account your digital marketing partner will need access to and how to grant them access.‍

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A 5-step strategy: Establish foundation, research competition, compile testimonials, develop roadmap, refine and iterate based on performance data.

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The Ultimate Guide To Meta Ads Custom Metrics You Need To Track

According to industry data, brands that optimize using custom Facebook metrics see a 45% boost in sales. If you're an e-commerce brand looking to drive explosive growth on Facebook Ads, it's essential to master custom metrics that can provide actionable insights into your ad performance.

Read More...

Unlock Explosive Growth for Your E-commerce Brand on FB Ads: Master These Essential Custom Metrics

Discover how to unlock explosive growth on Facebook Ads for your e-commerce brand! Learn to master custom metrics for website performance, ad creatives, and funnel insights.

Read More...

​How to Set Up Meta Pixel with Standard Events Purchase, ATC, Checkout (For Shopify)

An essential part of implementing Meta ads is setting up your Meta pixel with key events like purchase and add to cart. Tracking these events on your Shopify storefront will help your marketing team not only understand and troubleshoot customer behaviour but it will also provide useful feedback on which Meta ads are converting for your business. We'll show you the ins and outs in our comprehensive and easy to follow guide.

Read More...

The Ultimate Guide: What do when your Meta Ads ROAS drops by half?

Discover actionable strategies to combat a significant drop in Meta Ads ROAS. Dive into our comprehensive guide to pinpoint issues, optimize campaigns, and boost your ad performance effectively.

Read More...

The Ultimate Guide: Turning Customer Reviews into Ad Success With ChatGPT (1700+ reviews analyzed) 💪

Read More...

The Meta Ads “Creative Testing Methodology”

Read More...

How to Upload Custom Audiences to Meta

Creating a custom audience from your list of existing customers is a great way to supercharge the targeting of your Meta ads. After creating a custom audience, you’ll be able to create lookalike audiences to find people similar to your existing customers and use this audience in ad targeting. ‍This step-by-step guide will walk you through how to upload your list of customer audiences to Meta.

Read More...

How to Upload Past Purchaser Audiences on Google Ads

Supercharge your Google ad targeting by uploading past purchaser information to Google Ads. By uploading past purchaser information (i.e., email), you are able to target them again with ads which will increase their likelihood of becoming a repeat customer. In the long run, retargeting your previous customers is more cost-effective than acquiring new customers.

Read More...

The 11 Best-Performing Static Ads You Must Try in 2024 by Aniruddha Mishra

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How to Respond to Meta Ad Comments

An untapped goldmine of information lies in your Meta ad comments. The comments give you insight into how people react to your ad though the emotions it inspires, whether they be positive or negative. The comments section is also a great place to source frequently asked questions about your product and future ad ideas.‍ Follow this step-by-step guide to read what people are saying about your product and your ads.

Read More...

How to Grant TikTok Ad Access

TikTok ads are a great tool to have in your performance marketing arsenal. When preparing to work with your digital marketing agency to launch TikTok ads, you should ensure that you share your ad account in a way that protects you and your company’s personal and financial information.

Read More...

How to Grant Meta Ad Account Access for Web/E-Commerce Clients

When you’re selling products online through e-commerce, it is important that you properly share your Meta account with your marketing partner so they have all the tools necessary to carry out your digital marketing plan. ‍This step-by-step guide will show you which parts of your Meta account your marketing partner will need access to and how to grant access to them for web and e-commerce.‍

Read More...

How a Media Buying Expert Audits Meta Ad Accounts in 2023

I've audited over 15+ Meta ad accounts in the last 30 days and 80% of them had three big mistakes that used to be best practices in yesteryears. Make sure you're not costing your business money by avoiding these pitfalls. Additionally, I'll go over four tips to bring your media buying into the current year.

Read More...

How to Create a Facebook Ads Account Using Business Manager

Just getting started with Facebook Ads? You will need an ad account to share with your digital marketing agency! ‍You may wonder, “Why can’t my digital marketing agency create an ad account for me?” The answer is that your ad account is your business asset and will contain your personal and business information, therefore you should have ownership over your information by creating the ad account yourself. Discover how to create an ad account in our step-by-step guide.

Read More...

How to Grant a Marketing Agency Google Ads Access

You just started working with a marketing agency to improve your Google Ads performance and need to give them access to your Google Ads account. The worst thing you can do is give them your login credentials! In this post, we'll show you a better way that protects you and your business' financial and personal information.

Read More...

How to Grant Google Analytics Access

Granting Google Analytics access to your digital marketing agency is an essential step in establishing a secure highway of information between your business and your digital marketing agency. Our step-by-step guide teaches you how to share your information in a safe way.

Read More...

How to Assign a Partner to Your Facebook Account (Apps)

When you’re advertising your app, it is important that you properly share your Meta account with your marketing partner so they have all the tools necessary to carry out your digital marketing plan. ‍This step-by-step guide will show you which parts of your Meta account your digital marketing partner will need access to and how to grant them access.‍

Read More...

5-step creative strategy for FB and TikTok ads

A 5-step strategy: Establish foundation, research competition, compile testimonials, develop roadmap, refine and iterate based on performance data.

Read More...

Checklist: Best Practices for Implementing Google Analytics 4 for Direct-to-Consumer (DTC) Brand

Read More...

Free Download: 6 Proven Ad Creative Formats with Editable Canva Link

Read More...

How To Audit A Meta Ads Account - Step-by-Step Guide

Read More...

The Ultimate Guide To Meta Ads Custom Metrics You Need To Track

According to industry data, brands that optimize using custom Facebook metrics see a 45% boost in sales. If you're an e-commerce brand looking to drive explosive growth on Facebook Ads, it's essential to master custom metrics that can provide actionable insights into your ad performance.

Read More...

Unlock Explosive Growth for Your E-commerce Brand on FB Ads: Master These Essential Custom Metrics

Discover how to unlock explosive growth on Facebook Ads for your e-commerce brand! Learn to master custom metrics for website performance, ad creatives, and funnel insights.

Read More...

​How to Set Up Meta Pixel with Standard Events Purchase, ATC, Checkout (For Shopify)

An essential part of implementing Meta ads is setting up your Meta pixel with key events like purchase and add to cart. Tracking these events on your Shopify storefront will help your marketing team not only understand and troubleshoot customer behaviour but it will also provide useful feedback on which Meta ads are converting for your business. We'll show you the ins and outs in our comprehensive and easy to follow guide.

Read More...

The Ultimate Guide: What do when your Meta Ads ROAS drops by half?

Discover actionable strategies to combat a significant drop in Meta Ads ROAS. Dive into our comprehensive guide to pinpoint issues, optimize campaigns, and boost your ad performance effectively.

Read More...

The Ultimate Guide: Turning Customer Reviews into Ad Success With ChatGPT (1700+ reviews analyzed) 💪

Read More...

The Meta Ads “Creative Testing Methodology”

Read More...

How to Upload Custom Audiences to Meta

Creating a custom audience from your list of existing customers is a great way to supercharge the targeting of your Meta ads. After creating a custom audience, you’ll be able to create lookalike audiences to find people similar to your existing customers and use this audience in ad targeting. ‍This step-by-step guide will walk you through how to upload your list of customer audiences to Meta.

Read More...

How to Upload Past Purchaser Audiences on Google Ads

Supercharge your Google ad targeting by uploading past purchaser information to Google Ads. By uploading past purchaser information (i.e., email), you are able to target them again with ads which will increase their likelihood of becoming a repeat customer. In the long run, retargeting your previous customers is more cost-effective than acquiring new customers.

Read More...

The 11 Best-Performing Static Ads You Must Try in 2024 by Aniruddha Mishra

Read More...

How to Respond to Meta Ad Comments

An untapped goldmine of information lies in your Meta ad comments. The comments give you insight into how people react to your ad though the emotions it inspires, whether they be positive or negative. The comments section is also a great place to source frequently asked questions about your product and future ad ideas.‍ Follow this step-by-step guide to read what people are saying about your product and your ads.

Read More...

How to Grant TikTok Ad Access

TikTok ads are a great tool to have in your performance marketing arsenal. When preparing to work with your digital marketing agency to launch TikTok ads, you should ensure that you share your ad account in a way that protects you and your company’s personal and financial information.

Read More...

How to Grant Meta Ad Account Access for Web/E-Commerce Clients

When you’re selling products online through e-commerce, it is important that you properly share your Meta account with your marketing partner so they have all the tools necessary to carry out your digital marketing plan. ‍This step-by-step guide will show you which parts of your Meta account your marketing partner will need access to and how to grant access to them for web and e-commerce.‍

Read More...

How a Media Buying Expert Audits Meta Ad Accounts in 2023

I've audited over 15+ Meta ad accounts in the last 30 days and 80% of them had three big mistakes that used to be best practices in yesteryears. Make sure you're not costing your business money by avoiding these pitfalls. Additionally, I'll go over four tips to bring your media buying into the current year.

Read More...

How to Create a Facebook Ads Account Using Business Manager

Just getting started with Facebook Ads? You will need an ad account to share with your digital marketing agency! ‍You may wonder, “Why can’t my digital marketing agency create an ad account for me?” The answer is that your ad account is your business asset and will contain your personal and business information, therefore you should have ownership over your information by creating the ad account yourself. Discover how to create an ad account in our step-by-step guide.

Read More...

How to Grant a Marketing Agency Google Ads Access

You just started working with a marketing agency to improve your Google Ads performance and need to give them access to your Google Ads account. The worst thing you can do is give them your login credentials! In this post, we'll show you a better way that protects you and your business' financial and personal information.

Read More...

How to Grant Google Analytics Access

Granting Google Analytics access to your digital marketing agency is an essential step in establishing a secure highway of information between your business and your digital marketing agency. Our step-by-step guide teaches you how to share your information in a safe way.

Read More...

How to Assign a Partner to Your Facebook Account (Apps)

When you’re advertising your app, it is important that you properly share your Meta account with your marketing partner so they have all the tools necessary to carry out your digital marketing plan. ‍This step-by-step guide will show you which parts of your Meta account your digital marketing partner will need access to and how to grant them access.‍

Read More...

5-step creative strategy for FB and TikTok ads

A 5-step strategy: Establish foundation, research competition, compile testimonials, develop roadmap, refine and iterate based on performance data.

Read More...

Checklist: Best Practices for Implementing Google Analytics 4 for Direct-to-Consumer (DTC) Brand

Read More...

Free Download: 6 Proven Ad Creative Formats with Editable Canva Link

Read More...

How To Audit A Meta Ads Account - Step-by-Step Guide

Read More...

The Ultimate Guide To Meta Ads Custom Metrics You Need To Track

According to industry data, brands that optimize using custom Facebook metrics see a 45% boost in sales. If you're an e-commerce brand looking to drive explosive growth on Facebook Ads, it's essential to master custom metrics that can provide actionable insights into your ad performance.

Read More...

Unlock Explosive Growth for Your E-commerce Brand on FB Ads: Master These Essential Custom Metrics

Discover how to unlock explosive growth on Facebook Ads for your e-commerce brand! Learn to master custom metrics for website performance, ad creatives, and funnel insights.

Read More...

​How to Set Up Meta Pixel with Standard Events Purchase, ATC, Checkout (For Shopify)

An essential part of implementing Meta ads is setting up your Meta pixel with key events like purchase and add to cart. Tracking these events on your Shopify storefront will help your marketing team not only understand and troubleshoot customer behaviour but it will also provide useful feedback on which Meta ads are converting for your business. We'll show you the ins and outs in our comprehensive and easy to follow guide.

Read More...

The Ultimate Guide: What do when your Meta Ads ROAS drops by half?

Discover actionable strategies to combat a significant drop in Meta Ads ROAS. Dive into our comprehensive guide to pinpoint issues, optimize campaigns, and boost your ad performance effectively.

Read More...

The Ultimate Guide: Turning Customer Reviews into Ad Success With ChatGPT (1700+ reviews analyzed) 💪

Read More...

The Meta Ads “Creative Testing Methodology”

Read More...

How to Upload Custom Audiences to Meta

Creating a custom audience from your list of existing customers is a great way to supercharge the targeting of your Meta ads. After creating a custom audience, you’ll be able to create lookalike audiences to find people similar to your existing customers and use this audience in ad targeting. ‍This step-by-step guide will walk you through how to upload your list of customer audiences to Meta.

Read More...

How to Upload Past Purchaser Audiences on Google Ads

Supercharge your Google ad targeting by uploading past purchaser information to Google Ads. By uploading past purchaser information (i.e., email), you are able to target them again with ads which will increase their likelihood of becoming a repeat customer. In the long run, retargeting your previous customers is more cost-effective than acquiring new customers.

Read More...

The 11 Best-Performing Static Ads You Must Try in 2024 by Aniruddha Mishra

Read More...

How to Respond to Meta Ad Comments

An untapped goldmine of information lies in your Meta ad comments. The comments give you insight into how people react to your ad though the emotions it inspires, whether they be positive or negative. The comments section is also a great place to source frequently asked questions about your product and future ad ideas.‍ Follow this step-by-step guide to read what people are saying about your product and your ads.

Read More...

How to Grant TikTok Ad Access

TikTok ads are a great tool to have in your performance marketing arsenal. When preparing to work with your digital marketing agency to launch TikTok ads, you should ensure that you share your ad account in a way that protects you and your company’s personal and financial information.

Read More...

How to Grant Meta Ad Account Access for Web/E-Commerce Clients

When you’re selling products online through e-commerce, it is important that you properly share your Meta account with your marketing partner so they have all the tools necessary to carry out your digital marketing plan. ‍This step-by-step guide will show you which parts of your Meta account your marketing partner will need access to and how to grant access to them for web and e-commerce.‍

Read More...

How a Media Buying Expert Audits Meta Ad Accounts in 2023

I've audited over 15+ Meta ad accounts in the last 30 days and 80% of them had three big mistakes that used to be best practices in yesteryears. Make sure you're not costing your business money by avoiding these pitfalls. Additionally, I'll go over four tips to bring your media buying into the current year.

Read More...

How to Create a Facebook Ads Account Using Business Manager

Just getting started with Facebook Ads? You will need an ad account to share with your digital marketing agency! ‍You may wonder, “Why can’t my digital marketing agency create an ad account for me?” The answer is that your ad account is your business asset and will contain your personal and business information, therefore you should have ownership over your information by creating the ad account yourself. Discover how to create an ad account in our step-by-step guide.

Read More...

How to Grant a Marketing Agency Google Ads Access

You just started working with a marketing agency to improve your Google Ads performance and need to give them access to your Google Ads account. The worst thing you can do is give them your login credentials! In this post, we'll show you a better way that protects you and your business' financial and personal information.

Read More...

How to Grant Google Analytics Access

Granting Google Analytics access to your digital marketing agency is an essential step in establishing a secure highway of information between your business and your digital marketing agency. Our step-by-step guide teaches you how to share your information in a safe way.

Read More...

How to Assign a Partner to Your Facebook Account (Apps)

When you’re advertising your app, it is important that you properly share your Meta account with your marketing partner so they have all the tools necessary to carry out your digital marketing plan. ‍This step-by-step guide will show you which parts of your Meta account your digital marketing partner will need access to and how to grant them access.‍

Read More...

5-step creative strategy for FB and TikTok ads

A 5-step strategy: Establish foundation, research competition, compile testimonials, develop roadmap, refine and iterate based on performance data.

Read More...

Checklist: Best Practices for Implementing Google Analytics 4 for Direct-to-Consumer (DTC) Brand

Read More...

Free Download: 6 Proven Ad Creative Formats with Editable Canva Link

Read More...

How To Audit A Meta Ads Account - Step-by-Step Guide

Read More...