The 11 Best-Performing Static Ads You Must Try in 2024 by Aniruddha Mishra

Here, we're going to explore 11 killer static ad themes that work well for the level of customer awareness. Whether someone is just starting to learn about a problem they have or they already know and love our product, we've got a strategy for each stage.

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Here are some screenshots with comparisons of video vs static ads from a couple of our clients. The point is NOT to compare video vs. static ads, but to show how static ads are under-utilized. (also why we did this analysis)

Account #1

→ Clearly shows static ads driving strong ROAS at 1.65 vs. video ads at 1.37

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Account #2

Clearly, it has a stronger ROAS at 2.72 for static ads vs. video ads at 1.92.

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Let's dive in and see how to make ads that connect with people, no matter where they are in their journey! 🚀

TLDR;

→ Often underutilized vs. video ads.→ Static ads can deliver strong ROAS→ Each concept linked to a specific awareness stage

1. Before and After (Problem Aware)
2. Testimonials (Problem Aware/Most Aware)
3. Us Vs. Them (Solution Aware)
4. Limited Time Offers (Product Aware)
5. Focusing on Benefits (Problem Aware)
6. Social Proof (Problem Aware)
7. Educational Content (Unaware)
8. Three Reasons Why (Solution Aware)
9. Statistics-Based Ads (Solution Aware)
10. Chat Screenshots (Solution Aware)
11. Press Screenshot Ads (Product Aware)

1. The Magic of Before and After

Stage of Awareness: Problem Aware

"Seeing is believing," and nothing spells out a product's effectiveness like a good old before-and-after comparison. You want to show a clear transformation

💡 Action Steps:

• Highlight dramatic changes that showcase your product’s impact.
• Ensure authenticity to build trust with your audience.

Swipe file with 20+ ads here.

2. The Power of Testimonials

Stage of Awareness: Problem Aware / Most Aware

Real stories create real connections. When customers share their experiences, they're not just endorsing your product but building its credibility.

💡 Action Steps:

• Gather compelling customer stories.
• Showcase genuine emotions and experiences.

**Swipe file here for inspirations.**

3. The Us Vs. The Dynamic

Stage of Awareness: Solution Aware

It's a competitive world, and your product needs to stand out. By comparing your product with others, you can highlight its unique benefits in a way that resonates with your audience.

💡 Action Steps:

• Identify key features where your product excels.
• Present comparisons in a factual yet engaging manner.

Swipe file with 15+ inspo.

4. Creating Urgency with Limited Time Offers

Stage of Awareness: Product Aware

Tick-tock, the clock is ticking. Limited-time offers create a sense of urgency that can spur customers into action.

💡 Action Steps:

• Clearly state the time limit.
• Make the offer irresistible.

5**. Focusing on Benefits**

Stage of Awareness: Problem Aware

What's in it for the customer? This approach shifts the focus from the product to the value it adds to the customer's life.

💡 Action Steps:

• Emphasize how the product improves daily life.
• Use relatable scenarios to illustrate benefits.

Swipe file here.

6**. Leveraging Social Proof**

Stage of Awareness: Problem Aware

In a world where social media reigns supreme, showcasing your engagement can significantly boost your brand’s credibility.

💡 Action Steps:

• Display positive social media metrics.
• Include user-generated content.

Swipe file here.

7**. The Educational Angle**

Stage of Awareness: Unaware

Inform to inspire. Providing valuable insights or information educates your audience and positions your brand as an authority.

💡 Action Steps:

• Share tips, tricks, or how-tos related to your product.
• Keep the content informative yet engaging.

Swipe file here.

8**. Three Reasons Why**

Stage of Awareness: Solution Aware

Clarity is key. Presenting three concise arguments can effectively communicate why your product stands above the rest.

💡 Action Steps:

• Choose three compelling reasons.
• Back them up with evidence.

9**. Statistics-Based Ads**

Stage of Awareness: Solution Aware

Numbers don't lie. Ads based on statistics offer credibility and a persuasive edge.

💡 Action Steps:

• Use relevant and recent statistics.
• Present data in an easy-to-understand format.

Swipe file here.

10. The Authenticity of Chat Screenshots

Stage of Awareness: Solution Aware

Show, don't tell. Authentic user conversations can significantly boost the credibility of your product.

💡 Action Steps:

• Select genuine, positive customer interactions.
• Ensure privacy and consent.

11. Press Screenshot Ads

Stage of Awareness: Product Aware

Media endorsements can elevate your brand's trust and recognition.

💡 Action Steps:

• Feature positive media coverage.
• Choose reputable sources.

Swipe file here for ad inspo.

<aside>💡 🎁 BONUS: Grab these 10 free Canva templates, which can help you utilize some of these themes for FREE!

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By tailoring your ad concepts to match the specific stage of consumer awareness, you can create more targeted, effective, and compelling campaigns. Each stage requires a unique approach, and understanding your audience’s journey is key to success. Happy advertising!

Whenever you are ready, these are the three ways I can help:

1. Grab the Ultimate Meta Ads Toolkit priced at $129 (less than a UGC ad pricing) to access all the resources you need for your paid social journey, plus a complimentary 1:1 call with me.
2. If you're spending over $20K/mo on ads, check out our agency nodemedia.co for media buying and creative production support.
3. Stay updated with valuable paid ad insights and resources by subscribing to my free newsletter here.

For anything else - contact me on LinkedIn.

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