Case Study

Lehrer's Flowers: Boosting ROAS & Reducing CPA With Strategic Wins

Established in 1920, Lehrer’s is a flower wholesaler and retailer based in Denver, Colorado. Lehrer’s offers blooms, plants, and supplies for various special occasions. To gear up for Valentine’s Day, one of the biggest holidays in the flower industry, Node Media proactively ensured the highest ROAS for Lehrer's through strategic planning and early implementation. We doubled budgets in the week leading up to Valentine’s Day, which resulted in growth in the overall ROAS.

Increase in the total ad revenue


Decline in CPA on Meta and Google


Increase in ROAS on Google


Actions Taken:

  • Analyzed historical data, refined targeting approaches, and reallocated budgets towards effective channels.
  • Refreshed creative assets (i.e., text and static) for Valentine’s Day on branded & non-branded campaigns.
  • Leveraged the power of Dynamic Search Ads and PMAX campaigns on Google.


On Google, we achieved a 25% reduction in CPA while increasing the ROAS by 40% as a result of our pre-emptive efforts. A similar pattern was replicated on Meta where we scaled our spends by 150%.

Overall, Lehrer’s saw significant growth for paid media in the weeks leading up to Valentine’s Day as a result of our strategic boost in spending and media buying approach.

"The team at Node Media have exceeded our expectations in every way. They are responsive, friendly, and outside-the-box thinkers. Our ROAS has increased significantly since working with Node and we couldn’t be happier. The team is so easy to work with and provides great insight and reporting regularly and helps answer our questions. They come up with creative ways to improve our ads and improve our ad budget to maximize our brand’s potential.

I highly recommend Node Media!"

Kevin R McCarthy


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