Refocused User Acquisition campaign to favor in-app event over other traffic and volume.
Altered Retargeting campaign to drive higher traffic.
Moved Google campaign optimization from MAI to IAA (in-app action) toward purchase.
"Our team's efforts were a game-changer! By refocusing user acquisition, optimizing retargeting, and exploring new channels like TikTok and Snapchat, we achieved an incredible 200% ROAS, surpassing the client's goal by 5X. The results were beyond our expectations, and we're truly thrilled with our success!"