Goals
- Speedy implementation of performance & brand campaign plans
- React quickly and nimbly to regional health regulations and restrictions
- Identify right time and place to accelerate performance, by exploring opportunities on weekly trends and platforms
Our Solutions
- Closely aligned with EQX Media team’s timeline and plans, launching campaigns with same-day turnaround
- Adjust budgets and controls according today of week fluctuation, seasonal trends andkey moments while retaining campaignlearnings
- Implemented complex budget adjustments via day-parting, modeled off demand analysis provided by EQX team
- Created regional segmentation & enhanced controls for throttling leads to club locations based on demand,
club capacity and health regulations - Grouped key areas with specific regional audiences to reflect regional attributes
- Closely controlled budgets, messaging and creatives optimizing around regional performance
Success!
Working with Node Media, Equinox was able to ensure snappy and smooth transitions between campaigns while achieving robust control over timing and location delivery of campaigns to maximize efficiency.
Overall, these improvements realized a 10% increase in monthly leads generated despite Covid (Fall 2019 vs 2020).
"The Node Media team consistently met our fast turnaround requests & deadlines. They provide detailed reporting with clear insights, next steps, and recommendations that help us make informed decisions through quickly changing market conditions."
Christopher Haddad, Marketing Director
