Case Study

GameBerry : 16.4 Mn New Users in 5 Months

Expand app availability to English and Spanish-speaking (ESS) markets and scale ESS user base while lowering the cost of user acquisition.

New Users in 5 Months

16.4 Mn

Decrease in Cost Per Action

50%

Onboarding Partner

Facebook

Goals


  • Expand app availability to English and Spanish-speaking (ESS) markets
  • Scale ESS user base while lowering the cost of user acquisition

Our Solutions


  • We tested and implemented multiple combinations of budget customization, app event optimization, and mobile app install settings to find winning strategies for the ESS audience
  • Leveraged localized creative assets that performed especially well for ESS users, like the Cinco de Mayo celebration

Outcome


  • Obtained 16.4M new users in 5 months
  • 50% decrease incost per action

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