Lightfox Games, chose Node Media's team to oversee the user acquisition launch for their premier game, Knight's Edge. Knight's Edge is a fast-paced, 3v3 multiplayer action battle game that encourages anyone to gear up and take the field. Our goal was to rapidly scale, devise meaningful tests, and expand to an international audience while maintaining spend efficiency.
Expanded to 50+ countries with individual strategies.
Achieved 50% lower CPIs vs. industry average
Increase in Incremental Revenues