Goals
- Profitably acquire new users while expanding GEOs
- Establish tracking & KPIs for success in SKAdNetwork environment
- Explore new ad channels beyond social media networks
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Our Approach
- Developed full funnel acquisition strategies for new users & retargeting across social, search, and programmatic ad networks
- Tested multiple event optimization objectives to evaluate strongest ROAS indicator
- Created custom data solution to attribute multi-channel revenue in wake of attribution limitations of iOS reporting
- Expanded launch to 50+ different countries with individual regional strategies
Outcomes
- Supercharged Spend 9.6X While achieving 50% lower CPIs vs. industry average
- Discovered New Markets High-efficiency opportunities leading studio to localize game in multiple languages
- 3x Incremental Revenue Custom data analysis resulting in better-informed channel and georaphy performance
- Top 100 Reached Top 100 Grossing in Action Games
