Case Study

LightFox Games : Expanded to 50+ countries with individual strategies

Lightfox Games, chose Node Media's team to oversee the user acquisition launch for their premier game, Knight's Edge. Knight's Edge is a fast-paced, 3v3 multiplayer action battle game that encourages anyone to gear up and take the field. Our goal was to rapidly scale, devise meaningful tests, and expand to an international audience while maintaining spend efficiency.

Expanded to 50+ countries with individual strategies.


Achieved 50% lower CPIs vs. industry average


Increase in Incremental Revenues



  1. Profitably acquire new users while expanding GEOs
  2. Establish tracking & KPIs for success in SKAdNetwork environment
  3. Explore new ad channels beyond social media networks

Our Approach

  • Developed full funnel acquisition strategies for new users & retargeting across social, search, and programmatic ad networks
  • Tested multiple event optimization objectives to evaluate strongest ROAS indicator
  • Created custom data solution to attribute multi-channel revenue in wake of attribution limitations of iOS reporting
  • Expanded launch to 50+ different countries with individual regional strategies


  • Supercharged Spend 9.6X While achieving 50% lower CPIs vs. industry average
  • Discovered New Markets High-efficiency opportunities leading studio to localize game in multiple languages
  • 3x Incremental Revenue Custom data analysis resulting in better-informed channel and georaphy performance
  • Top 100 Reached Top 100 Grossing in Action Games

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