Case Study

SHRED Gym App: 75% Increase in Blended ROAS

SHRED is a premium fitness app that features both home and gym workouts designed by human experts, not AI.

Decrease in Blended CPT


Increase in Blended ROAS



SHRED came to Node Media after iOS14 disruptions, struggling to profitably buy users. Additionally, they sought guidance on creative testing and messaging.

Actions Taken:

  • Consolidate and clean campaign structure, SKAN schema
  • Refine creative messaging through user persona research + AI
  • Used Google UAC to test additional themes and YouTube videos


In November 2023, SHRED experienced its highest revenue from new users since March of 2022 due to efforts from media buying and creative changes. Additionally, they had more new sign-ups in November 2023 compared to January of the same year.

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