Summary
Soundboks makes the world’s loudest portable bluetooth speakers.
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“The Node team helped accelerate US creative strategy and improve budget allocation.”
Alexis Trevino, General Manager, Soundboks US
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About Soundboks
Founded in Denmark, Soundboks brings premium audio into the 21st century with app controlled sound, interconnectivity, and swappable batteries. Their goal: supercharge their entrance into the US market while maintaining profitable unit economics.
![](https://assets-global.website-files.com/65e6767c5e3c1e95d8320b81/65f1f4297eabbf39331dff67_Rectangle%204839.jpg)
Actions Taken
- Reduced inefficient spend across ad-channels with the focus on incrementally and marginal rate of returns.
- Restructured the campaigns and testing methodology.
- Improved creative performance for existing assets with video refinements and edits.
- Introduced UGC creative best practices to the internal team and identified key purchase motivators, trends, and demographics for the US consumers.